When You Win Over A Community: The Story of Help A Reporter Out

I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service.

In truth, I am sort of a fanboy for the service. I have found some real value from it since joining HARO when it was only a Facebook group, but I am using this video to illustrate a point.

When you have users like Bridgette here creating pretty high-quality content like this video for your brand, you don’t have to wallpaper the Internet with advertising for your brand or worry over every piece of negative press (although responsible advertising and protecting your brand are good moves). Your community can do some of that for you. When you win over a community — and by win, I mean doing the hard work to BUILD a community around your brand/product — your community becomes your biggest advertisement.

Where are your fanboys and fangirls?