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Public Relations 101: Don’t be lazy

By On 11.06.2007 · 1 Comment · In Social Media

Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat.

Anderson recently posted the email addresses of anyone who had [...]

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