Do you really understand social media?

Social Media,Web Culture 13 June 2008 | View Comments

I mean REALLY understand it? Even on paper? Social Media in Plain English from leelefever on Vimeo. How about now? I bet you want ice cream now, too. Video from leelefever (Common Craft) and found via Todd And

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“Dear Sister”: The Anatomy of an Internet Meme

Web Culture 24 April 2008 | View Comments

First, it was just a silly scene at the end of The O.C. episode “Dear Sister” — I know, of all TV shows to create a meme, The O.C. Then Saturday Night Live (SNL) made it into a digital short. After seeing it spoofed on SNL, YouTube users made remixes of popular Internet videos based [...]

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How to Game YouTube and Go Viral

Social Media,Web Culture 6 April 2008 | View Comments

Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views. I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get [...]

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Web Culture 101 via South Park

Web Culture 3 April 2008 | View Comments

If I am going to open a conversation on social media and community building on this blog, we are going to have to discuss Web culture from time to time. Hence, a new category! Want to know what makes a video go viral? Just look at the history. Here’s a quick Web culture test to [...]

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