Help A Reporter Out!
Monday, March 24th, 2008 photo credit: skampy
Although it’s gotten its fair share of blog posts and media hits in NY Times, Marketing Sherpa and MarketingProfs over the last several days, Peter Shankman’s Help A Reporter Out project deserves a mention here as well for those of you who don’t have your finger on the pulse of the marketing […]
Pluckers built reputation on personal service
Friday, March 14th, 2008There’s a wing joint that dominates the city of Austin and has started its migration across Texas. Started by two former University of Texas students, Pluckers has become the name that defines Buffalo wings in the state capital.
The chain was recently featured in The Alcalde [Note that the article on Pluckers is not available online], […]
Understand what public relations can do for you
Friday, February 8th, 2008TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.
2. Don’t undervalue PR.
PR, when done right, is extremely valuable to company branding, which […]
Threadless.com uses a retail location to build brand love
Wednesday, December 12th, 2007If you are not familiar with Threadless.com, they make shirts. Unlike most companies who choose their designs based upon focus testing and select influential parties, Threadless uses the crowd.
Similar to SnorgTees.com, Threadless accepts user-submitted designs. They use a public rating system to determine what shirts to print; therefore, they let the crowd run their product […]
Top 5 needs of a small business all come down to comfort
Monday, December 3rd, 2007In the Texas Startup Blog’s top 5 things that startups need and what to avoid, I noticed a similarity relating to my post about seeking an office.
When you are young and not so full of cash, the best thing to do for a a business is to make the office a comfortable place to function. […]
