Web Culture
17 June 2008 | View Comments
One of the biggest knocks against MySpace — especially from me — was that the design of the profile pages was just too busy. Too much color, flashing boxes, music and spam. photo credit: freezelight I never even made a profile on MySpace because I never saw the need to enter that public online chaos. [...]
Tagged in advertising, data portability, Facebook, Facebook's Beacon, Friendster, Mark Zuckerberg, MySpace, redesign, social networks, spam
Social Media
21 April 2008 | View Comments
Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them. Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough. With the growing number of social media communication tools and [...]
Tagged in bloggers, Brian Solis, Marshall Kirkpatrick, pitching, Public Relations & Marketing, research, RSS, social media, spam, twitter
Social Media
6 November 2007 | View Comments
Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat. Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than [...]
Tagged in Chris Anderson, email, marketing, pitching, social media, spam, Wired