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MySpace gives in to Facebook by redesigning for a second chance

By On 06.17.2008 · Leave a Comment · In Web Culture

One of the biggest knocks against MySpace — especially from me — was that the design of the profile pages was just too busy. Too much color, flashing boxes, music and spam.

I never even made a profile on MySpace because I never saw the need to enter that public online chaos. Technically, Facebook [...]

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Time to work: Public Relations pitching in a social media world

By On 04.21.2008 · Leave a Comment · In Social Media

Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.

Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.

With the growing number of social media communication tools and [...]

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Public Relations 101: Don’t be lazy

By On 11.06.2007 · 1 Comment · In Social Media

Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat.

Anderson recently posted the email addresses of anyone who had [...]

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