wannabeMogul

Could this be the first written Rick Roll? When iChat is down, good employees improvise… Notepad iChat Transcript: Lance: Man, not having Internet blows Lance: Oh, s***, but check this out… Lance: http://youtube.com/watch?v=eBGIQ7ZuuiV Me: That one’s cool, but it’s nothing compared to this one. Me: http://youtube.com/watch?v=rtFotf7NEWg

I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service. High quality blip.tv verison also available. In truth, I am sort of [...]

I mean REALLY understand it? Even on paper? Social Media in Plain English from leelefever on Vimeo. How about now? I bet you want ice cream now, too. Video from leelefever (Common Craft) and found via Todd And

I stand in the world without a FriendFeed. It may be a slightly darker, colder less RSS-blissful place, but I am okay with that for the moment. If you’ve been trapped under some Web 1.0 rock, FriendFeed is an aggregate service that allows you to link all your social media profiles, blogs and services into [...]

Last month, Darren Rowse of ProBlogger.net asked his Twitter followers — that includes me – why they loved Twitter. He took those responses and turned them into a video slideshow on YouTube enhanced with a rocking instrumental track. Check me out around 4:03 AND AGAIN at 4:17. Yeah, that’s right — twice. Don’t worry. I’ll [...]

Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them. Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough. With the growing number of social media communication tools and [...]

There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves. Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]

TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR. 2. Don’t undervalue PR. PR, when done right, is extremely valuable to company [...]

Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat. Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than [...]