When You Win Over A Community: The Story of Help A Reporter Out

Social Media 1 August 2008 | View Comments

I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service. High quality blip.tv verison also available. In truth, I am sort of [...]

Tagged in , , , , , , ,

Do you really understand social media?

Social Media,Web Culture 13 June 2008 | View Comments

I mean REALLY understand it? Even on paper? Social Media in Plain English from leelefever on Vimeo. How about now? I bet you want ice cream now, too. Video from leelefever (Common Craft) and found via Todd And

Tagged in , , ,

The Moneyball Method of Marketing

Social Media 18 February 2008 | View Comments

I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball. In Michael Lewis’ Moneyball, [...]

Tagged in , , , , , , , ,