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  • When You Win Over A Community [HARO Video, Help A Reporter Out]

    Thursday, July 31st, 2008

    I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service.

    High quality blip.tv verison also available.
    In truth, I am sort of a fanboy [...]

    Do you really understand social media?

    Friday, June 13th, 2008

    I mean REALLY understand it? Even on paper?

    Social Media in Plain English from leelefever on Vimeo.
    How about now?
    I bet you want ice cream now, too.
    Video from leelefever (Common Craft) and found via Todd And
    SHARETHIS.addEntry({ title: “Do you really understand social media?”, url: “http://www.wannabemogul.com/public-relations/do-you-really-understand-social-media/” });If you enjoyed this post, make sure you subscribe to my RSS [...]

    The Moneyball Method of Marketing

    Monday, February 18th, 2008

    I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball.
    In Michael Lewis’ Moneyball, Lewis [...]