Threadless.com uses a retail location to build brand love

Legit Moguls 12 December 2007 | View Comments

Threadless.com uses a retail location to build brand love

If you are not familiar with Threadless.com, they make shirts. Unlike most companies who choose their designs based upon focus testing and select influential parties, Threadless uses the crowd. Similar to SnorgTees.com, Threadless accepts user-submitted designs. They use a public rating system to determine what shirts to print; therefore, they let the crowd run their [...]

Tagged in , , , ,

SnorgTees makes old idea new, social

Legit Moguls 12 November 2007 | View Comments

If you have never heard of One Week Job, the blog/video series follows Sean Aiken as he travels from job to job in search of his passion. The ultimate goal of the project is to work 52 jobs in 52 weeks and possibly find his dream job. In week 30, he visited SnorgTees. SnorgTees is [...]

Tagged in ,