Time to work: Public Relations pitching in a social media world
Monday, April 21st, 2008Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.
Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.
With the growing number of social media communication tools and the rampant […]
I am a slave to my Google Reader–efficiency is simple ignorance
Friday, March 7th, 2008It started as such an innocent tool. In my love of Gmail, I stumbled upon the powerful Google Reader (reader.google.com) and begin to fill it with RSS feeds from my favorite Web destinations. Instantly, my reader became the fastest way to skim through the gaming blogs, tech news and business musings of the talking heads […]
The Moneyball Method of Marketing
Monday, February 18th, 2008I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball.
In Michael Lewis’ Moneyball, Lewis […]
