Public Relations 101: Don’t be lazy
Tuesday, November 6th, 2007Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat.
Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than trying […]
