Time to work: Public Relations pitching in a social media world

Social Media 21 April 2008 | View Comments

Time to work: Public Relations pitching in a social media world

Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them. Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough. With the growing number of social media communication tools and [...]

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