Time to work: Public Relations pitching in a social media world
Monday, April 21st, 2008Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.
Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.
With the growing number of social media communication tools and the rampant […]
Public Relations 101: Don’t be lazy
Tuesday, November 6th, 2007Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat.
Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than trying […]
