Social Media,Web Culture
21 July 2008 | View Comments
I saw The Dark Knight at the first IMAX midnight showing Thursday night. In the long line of fans and fanboys, some dressed in Joker or Batman costumes, I kept thinking about the viral marketing and alternate reality game, or ARG, that has now come to an end, I assume, with the release of the [...]
Tagged in 42 Entertainment, alternate reality games, ARGs, Batman, movies, The Dark Knight, viral marketing