Social Media
24 March 2008 | View Comments
photo credit: skampy Although it’s gotten its fair share of blog posts and media hits in NY Times, Marketing Sherpa and MarketingProfs over the last several days, Peter Shankman‘s Help A Reporter Out project deserves a mention here as well for those of you who don’t have your finger on the pulse of the marketing [...]
Tagged in entrepreneur, Facebook, Help A Reporter, karma, mailing lists, marketing, media relations, Peter Shankman, startup
Social Media
18 February 2008 | View Comments
I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball. In Michael Lewis’ Moneyball, [...]
Tagged in Google Reader, marketing, Moneyball, niche marketing, relationships, RSS, social marketing, social networks, Steve Rubel
Social Media,Wannabe Viewpoint
11 February 2008 | View Comments
There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves. Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]
Tagged in Bungie, community manager, Frank O'Connor, Jeremiah Owyang, Larry Hryb, Major Nelson, marketing, niche brands, social media, Web Strategy by Jeremiah
Social Media
6 November 2007 | View Comments
Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat. Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than [...]
Tagged in Chris Anderson, email, marketing, pitching, social media, spam, Wired