I am a slave to my Google Reader–efficiency is simple ignorance

Wannabe Viewpoint 7 March 2008 | View Comments

It started as such an innocent tool. In my love of Gmail, I stumbled upon the powerful Google Reader (reader.google.com) and begin to fill it with RSS feeds from my favorite Web destinations. Instantly, my reader became the fastest way to skim through the gaming blogs, tech news and business musings of the talking heads [...]

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The Moneyball Method of Marketing

Social Media 18 February 2008 | View Comments

I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball. In Michael Lewis’ Moneyball, [...]

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