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  • Pluckers built reputation on personal service

    Friday, March 14th, 2008

    There’s a wing joint that dominates the city of Austin and has started its migration across Texas. Started by two former University of Texas students, Pluckers has become the name that defines Buffalo wings in the state capital.
    The chain was recently featured in The Alcalde [Note that the article on Pluckers is not available online], […]

    Understand what public relations can do for you

    Friday, February 8th, 2008

    TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.
    2. Don’t undervalue PR.
    PR, when done right, is extremely valuable to company branding, which […]