When You Win Over A Community: The Story of Help A Reporter Out

Social Media 1 August 2008 | View Comments

I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service. High quality blip.tv verison also available. In truth, I am sort of [...]

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Is Community Management the future of marketing?

Social Media,Wannabe Viewpoint 11 February 2008 | View Comments

There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves. Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]

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Understand what public relations can do for you

Social Media 8 February 2008 | View Comments

TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR. 2. Don’t undervalue PR. PR, when done right, is extremely valuable to company [...]

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