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  • Is Community Management the future of marketing?

    Monday, February 11th, 2008

    There’s a reason that I want to train myself on social media and integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves.
    Jeremiah Owyang questioned on a recent post how […]

    Understand what public relations can do for you

    Friday, February 8th, 2008

    TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.
    2. Don’t undervalue PR.
    PR, when done right, is extremely valuable to company branding, which […]