Is Community Management the future of marketing?

Social Media,Wannabe Viewpoint 11 February 2008 | View Comments

There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves. Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]

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