Threadless.com uses a retail location to build brand love
Wednesday, December 12th, 2007If you are not familiar with Threadless.com, they make shirts. Unlike most companies who choose their designs based upon focus testing and select influential parties, Threadless uses the crowd.
Similar to SnorgTees.com, Threadless accepts user-submitted designs. They use a public rating system to determine what shirts to print; therefore, they let the crowd run their product […]
Branding: Do it or someone else will do it for you
Sunday, November 18th, 2007Branding is one of if not THE most critical part of starting a small business beyond having the original business idea. For big companies, branding is what makes them a household name, but smaller businesses can overlook how important it is to form a brand before you can begin to generate any kind of […]
