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Why I thought Heath Ledger wasn’t really dead: viral marketing theories and epiphanies

Wednesday, January 23rd, 2008

When I heard the news that Heath Ledger was found dead yesterday, I couldn’t help being a little skeptical. Not to be disrespectful of the dead, but I thought in the first minutes of the reports that it might all be a clever ruse by a very risky marketing team.
Let me take you back in […]

ARGs (Alternate Reality Games) are a great way to tell your marketing story online

Sunday, November 18th, 2007

I love ARGs–or alternate reality games–as a marketing tool. I personally find them fascinating when used effectively. Two of my recent favorites have been the ILoveBees campaign from 42 Entertainment for Microsoft’s Halo 2 release, and the “Ethan Haas was Right” mystery currently marketing J.J. Abrams’ new movie codenamed “Cloverfield” online. If […]