Social Media,Web Culture
21 July 2008 | View Comments
I saw The Dark Knight at the first IMAX midnight showing Thursday night. In the long line of fans and fanboys, some dressed in Joker or Batman costumes, I kept thinking about the viral marketing and alternate reality game, or ARG, that has now come to an end, I assume, with the release of the [...]
Tagged in 42 Entertainment, alternate reality games, ARGs, Batman, movies, The Dark Knight, viral marketing
Great Ideas,Wannabe Viewpoint,Web Culture
23 January 2008 | View Comments
When I heard the news that Heath Ledger was found dead yesterday, I couldn’t help being a little skeptical. Not to be disrespectful of the dead, but I thought in the first minutes of the reports that it might all be a clever ruse by a very risky marketing team. Let me take you back [...]
Tagged in 42 Entertainment, Alex Albrecht, alternate reality games, ARGs, Batman, death, Halo, Heath Ledger, ilovebees, Revision3, The Dark Knight, The Totally Rad Show, viral marketing