wannabeMogul

Book Review: Game Over: Press Start to Continue shows what Nintendo taught Microsoft

By Jacob On 01.28.2008 · 2 Comments · In Business

In what can only be described as the fulfillment of my winter break spiral towards greater levels of nerd-dom, I spent my free time reading Game Over: Press Start to Continue: The Maturing of Mario by David Sheff with some new chapters contributed by Andy Eddy.

Sheff and Eddy’s narrative works [...]

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Why I thought Heath Ledger wasn’t really dead: viral marketing theories and epiphanies

By Jacob On 01.23.2008 · 7 Comments · In Business

When I heard the news that Heath Ledger was found dead yesterday, I couldn’t help being a little skeptical. Not to be disrespectful of the dead, but I thought in the first minutes of the reports that it might all be a clever ruse by a very risky marketing team.

Let me take you [...]

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I am a passionate worker, not a workaholic

By Jacob On 01.16.2008 · Leave a Comment · In Business, Working Class

I work two jobs. My first job is a day job that pays me enough to be full-time where I get to practice public relations, and my second job is blogging on my three current sites, ugachaka.net, Fantasy Football Fools and here at wannabeMogul.com, which doesn’t exactly pay me full-time but one [...]

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Grades don’t matter as much as experience does

By Jacob On 12.23.2007 · Leave a Comment · In Working Class

I bet the last thing you want to hear when you are coming out of college is that your grades will get your nowhere. In fact, as a night owl of both college and high school, I like to think that the hard work I put in to pull A’s was all worth it.

But [...]

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Welcome Business Pundit readers!

By Jacob On 12.19.2007 · Leave a Comment · In Business, Working Class

A guest post I wrote for Business Pundit this week went live today. I have to thank Rob for presenting me to a new audience of business moguls and young leaders. If you haven’t seen the post, check it out and become a regular of Business Pundit like me. The [...]

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Chief officers make you or break you

By Jacob On 12.18.2007 · Leave a Comment · In Business

I read a great article over at MarketingDeviant.com discussing the effect of bad chief officers.

I can’t emphasize enough how important I think it is to surround yourself with quality, motivated people–especially in a startup situation where your few employees are led by that strong support of the chief officers. CEOs cannot make [...]

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Syncing Social Updates: Using Twitter with Facebook and Pownce Syncing

By Jacob On 12.17.2007 · 6 Comments · In Business

Twitter has the hype. Competitors like Pownce are springing up to offer more, but it’s hard to beat a simple 140-character messaging service. It’s simple.

Marketers and public relations professionals have embraced the service and seen how useful it can be to connect with publics. Some analysts champion it as the best new [...]

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Threadless.com uses a retail location to build brand love

By Jacob On 12.12.2007 · 2 Comments · In Business

If you are not familiar with Threadless.com, they make shirts. Unlike most companies who choose their designs based upon focus testing and select influential parties, Threadless uses the crowd.

Similar to SnorgTees.com, Threadless accepts user-submitted designs. They use a public rating system to determine what shirts to print; therefore, they let the crowd [...]

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