When I heard the news that Heath Ledger was found dead yesterday, I couldn’t help being a little skeptical. Not to be disrespectful of the dead, but I thought in the first minutes of the reports that it might all be a clever ruse by a very risky marketing team. Let me take you back [...]
I love ARGs–or alternate reality games–as a marketing tool. I personally find them fascinating when used effectively. Two of my recent favorites have been the ILoveBees campaign from 42 Entertainment for Microsoft’s Halo 2 release, and the “Ethan Haas was Right” mystery currently marketing J.J. Abrams’ new movie codenamed “Cloverfield” online. If you haven’t seen [...]
Blogging by Numbers: How to Create Headlines That Get Retweeted.
Tim Ferriss’s guide to crafting titles that catch the eye and intrigue the mind, including some tips for how to A/B test your tweets by tweeting at different times.
Journalism Warning Labels « Tom Scott
Have we really gotten to the point where we need warning labels for newspapers?
Meet The 24-Year-Old Who Just Sold A $70 Million Company To Google.
This is the kind of story that keeps me up at night.
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