I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service.
High quality blip.tv verison also available.
In [...]
I saw The Dark Knight at the first IMAX midnight showing Thursday night.
In the long line of fans and fanboys, some dressed in Joker or Batman costumes, I kept thinking about the viral marketing and alternate reality game, or ARG, that has now come to an end, I assume, with the release of the [...]
As “news fatigue” sweeps the nation’s youth and increases the difficulty of presenting in-depth news, MSNBC has a new suite of tools to present news in an interesting way.
Called NewsWare, the new collection of offerings lets visitors play with their news and take it places like Facebook when in widget form.
GAME [...]
I mean REALLY understand it? Even on paper?
Social Media in Plain English from leelefever on Vimeo.
How about now?
I bet you want ice cream now, too.
Video from leelefever (Common Craft) and found via Todd And
Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.
Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.
With the growing number of social media communication tools and [...]
Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views.
I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to [...]
Although it’s gotten its fair share of blog posts and media hits in NY Times, Marketing Sherpa and MarketingProfs over the last several days, Peter Shankman‘s Help A Reporter Out project deserves a mention here as well for those of you who don’t have your finger on the pulse [...]
I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed
There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves.
Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]
TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.
2. Don’t undervalue PR.
PR, when done right, is extremely valuable to [...]
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- Scary indeed. RT @prissc Filthy surgical instruments: The hidden threat in America's operating rooms http://t.co/siA3INoz via @iWatch #scary 49 minutes ago
