wannabeMogul

A recent post on Young Entrepreneur quoted a survey showing that young entrepreneurs prefer using email in business. It was found that when going after clients the rate of phone use drops by 30% for entrepreneurs in their 20’s compared to their counterparts in their 40’s. Are we hiding behind our email or is it [...]

I love ARGs–or alternate reality games–as a marketing tool. I personally find them fascinating when used effectively. Two of my recent favorites have been the ILoveBees campaign from 42 Entertainment for Microsoft’s Halo 2 release, and the “Ethan Haas was Right” mystery currently marketing J.J. Abrams’ new movie codenamed “Cloverfield” online. If you haven’t seen [...]

Branding is one of if not THE most critical part of starting a small business beyond having the original business idea. For big companies, branding is what makes them a household name, but smaller businesses can overlook how important it is to form a brand before you can begin to generate any kind of marketing [...]

If your job depends on your ability to follow the “cool” or keep in touch with the latest obsessions–probably true of all entrepreneurs–then it would benefit you to follow new Web start ups. Two sites have emerged on the scene to spread the word on the latest trends. Trend Hunter – Trend Hunters create portfolios, [...]

Losing a bid to for a profitable investment to one of your major rivals is bound to be upsetting. It might even be so upsetting that you take a blood oath to destroy that investment or bend it to your will… Facebook may have missed out on the chance to be a part of Google’s [...]

Not to offend anyone who was caught in the crossfire of Wired’s Editor-in-Chief Chris Anderson’s backlash recently, but one of the most important rules of media relations is knowing your target journalist and tailoring your message to their outlet/beat. Anderson recently posted the email addresses of anyone who had emailed him as editor-in-chief rather than [...]