Browsing archives for 'Social Media'
Social Media
1 August 2008 | View Comments
I don’t want to sound like a fanboy of Peter Shankman’s Help A Reporter Out (HARO) since I already posted about it recently, but I wanted to point out this video produced by one of the many fans of Shankman’s new query service. High quality blip.tv verison also available. In truth, I am sort of [...]
Tagged in community building, community manager, fanboys, Help A Reporter, Peter Shankman, social marketing, Social Media, social media
Social Media,Web Culture
21 July 2008 | View Comments
I saw The Dark Knight at the first IMAX midnight showing Thursday night. In the long line of fans and fanboys, some dressed in Joker or Batman costumes, I kept thinking about the viral marketing and alternate reality game, or ARG, that has now come to an end, I assume, with the release of the [...]
Tagged in 42 Entertainment, alternate reality games, ARGs, Batman, movies, The Dark Knight, viral marketing
Social Media,Web Culture
11 July 2008 | View Comments
As “news fatigue” sweeps the nation’s youth and increases the difficulty of presenting in-depth news, MSNBC has a new suite of tools to present news in an interesting way. Called NewsWare, the new collection of offerings lets visitors play with their news and take it places like Facebook when in widget form. GAME TIME! The [...]
Tagged in Facebook, MSNBC, news, news fatigue, NewsWare, widgets
Social Media,Web Culture
13 June 2008 | View Comments
I mean REALLY understand it? Even on paper? Social Media in Plain English from leelefever on Vimeo. How about now? I bet you want ice cream now, too. Video from leelefever (Common Craft) and found via Todd And
Tagged in social marketing, social media, viral videos, Web-explained
Social Media
21 April 2008 | View Comments
Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them. Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough. With the growing number of social media communication tools and [...]
Tagged in bloggers, Brian Solis, Marshall Kirkpatrick, pitching, Public Relations & Marketing, research, RSS, social media, spam, twitter
Social Media,Web Culture
6 April 2008 | View Comments
Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views. I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get [...]
Tagged in Dan Ackerman Greenberg, gaming the system, humor, TechCrunch, viral marketing, viral videos, YouTube
Social Media
24 March 2008 | View Comments
photo credit: skampy Although it’s gotten its fair share of blog posts and media hits in NY Times, Marketing Sherpa and MarketingProfs over the last several days, Peter Shankman‘s Help A Reporter Out project deserves a mention here as well for those of you who don’t have your finger on the pulse of the marketing [...]
Tagged in entrepreneur, Facebook, Help A Reporter, karma, mailing lists, marketing, media relations, Peter Shankman, startup
Social Media
18 February 2008 | View Comments
I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball. In Michael Lewis’ Moneyball, [...]
Tagged in Google Reader, marketing, Moneyball, niche marketing, relationships, RSS, social marketing, social networks, Steve Rubel
Social Media,Wannabe Viewpoint
11 February 2008 | View Comments
There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves. Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]
Tagged in Bungie, community manager, Frank O'Connor, Jeremiah Owyang, Larry Hryb, Major Nelson, marketing, niche brands, social media, Web Strategy by Jeremiah
Social Media
8 February 2008 | View Comments
TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR. 2. Don’t undervalue PR. PR, when done right, is extremely valuable to company [...]
Tagged in community manager, customer service, dream job, online conversation, social media, startup, TalentZoo