Public Relations
« Previous EntriesDo you really understand social media?
Friday, June 13th, 2008I mean REALLY understand it? Even on paper?
Social Media in Plain English from leelefever on Vimeo.
How about now?
I bet you want ice cream now, too.
Video from leelefever (Common Craft) and found via Todd And
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Time to work: Public Relations pitching in a social media world
Monday, April 21st, 2008Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.
Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.
With the growing number of social media communication tools and the rampant […]
How to Game YouTube and Go Viral
Sunday, April 6th, 2008Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views.
I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get their […]
Help A Reporter Out!
Monday, March 24th, 2008 photo credit: skampy
Although it’s gotten its fair share of blog posts and media hits in NY Times, Marketing Sherpa and MarketingProfs over the last several days, Peter Shankman’s Help A Reporter Out project deserves a mention here as well for those of you who don’t have your finger on the pulse of the marketing […]
The Moneyball Method of Marketing
Monday, February 18th, 2008I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball.
In Michael Lewis’ Moneyball, Lewis […]
