Archive for April, 2008
Anatomy of an Internet meme: Dear Sister from The O.C.
Thursday, April 24th, 2008First, it was just a silly scene at the end of The O.C. episode “Dear Sister” — I know, of all TV shows to create a meme, THE O.C.
Then Saturday Night Live (SNL) made it into a “digital short” (Sidenote — I’m guessing “LorneMichaelsSNL” isn’t the real Lorne Michaels, but this video is the only […]
Time to work: Public Relations pitching in a social media world
Monday, April 21st, 2008Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them.
Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough.
With the growing number of social media communication tools and the rampant […]
How to Game YouTube and Go Viral
Sunday, April 6th, 2008Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views.
I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get their […]
Web Culture 101 via South Park
Thursday, April 3rd, 2008If I am going to open a conversation on social media and community building on this blog, we are going to have to discuss Web culture from time to time. Hence, a new category!
Want to know what makes a video go viral? Just look at the history. Here’s a quick Web culture test to start […]
