wannabeMogul

First, it was just a silly scene at the end of The O.C. episode “Dear Sister” — I know, of all TV shows to create a meme, The O.C. Then Saturday Night Live (SNL) made it into a digital short. After seeing it spoofed on SNL, YouTube users made remixes of popular Internet videos based [...]

Pitching bloggers, just like traditional media outlets, takes research and significant effort. To be effective, you really have to know your audience and what will interest them. Off-topic pitches are a bad first impression, and they can stick with you if you are unlucky enough. With the growing number of social media communication tools and [...]

Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views. I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get [...]

If I am going to open a conversation on social media and community building on this blog, we are going to have to discuss Web culture from time to time. Hence, a new category! Want to know what makes a video go viral? Just look at the history. Here’s a quick Web culture test to [...]