Archive for February, 2008
The Moneyball Method of Marketing
Monday, February 18th, 2008I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed Moneyball.
In Michael Lewis’ Moneyball, Lewis […]
Is Community Management the future of marketing?
Monday, February 11th, 2008There’s a reason that I want to train myself on social media and integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves.
Jeremiah Owyang questioned on a recent post how […]
Understand what public relations can do for you
Friday, February 8th, 2008TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.
2. Don’t undervalue PR.
PR, when done right, is extremely valuable to company branding, which […]
Monitoring the Web: Where in the Google are you?
Thursday, February 7th, 2008I’ll take your Seth Godin, and I’ll raise you one.
I suggest a tip I got a long while back from Scott Ginsberg, “The Nametag Guy,” about tracking your presence on the Web:
Set up a Google Alert for your name.
Really, go do it now.
By setting up a Google Alert for your name, you can easily keep […]
