From the monthly archives: February 2008

The Moneyball Method of Marketing

By On 02.18.2008 · Leave a Comment · In Social Media

I know that this post by Steve Rubel was posted last year, but in mining my RSS feeds from Google Reader today, I came across this post on the movement towards Moneyball Marketing as marketers look to online and had to talk about it because of how much I enjoyed

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Is Community Management the future of marketing?

By On 02.11.2008 · 2 Comments · In Business, Social Media

There’s a reason that I want to integrate a role as a community manager into my normal public relations duties. As more and more marketers profess the equal ground that social networks create between marketers and consumers, marketers have to redefine themselves.

Jeremiah Owyang answered his own question on how marketers could stay relevant in [...]

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Understand what public relations can do for you

By On 02.08.2008 · 2 Comments · In Social Media

TalentZoo.com featured a great set of 18 PR Tips for Startups from Brian Solis in a recent email. His tips feature a few pet peeves of mine about some people’s concept of public relations. Often, folks can doubt the power of PR.

2. Don’t undervalue PR.

PR, when done right, is extremely valuable to [...]

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Monitoring the Web: Where in the Google are you?

By On 02.07.2008 · 2 Comments · In Business, Working Class

I’ll take your Seth Godin, and I’ll raise you one.

I suggest a tip I got a long while back from Scott Ginsberg, “The Nametag Guy,” about tracking your presence on the Web:

Set up a Google Alert for your name.

Really, go do it now.

By setting up a Google Alert [...]

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